Actually I'd made the argument that blackberry did the exact opposite. They created a shit tonne of lower quality phones and flooded the market with them. Remember the Pearl? They were literally giving them away for free. All these low cost handsets had different operating systems, specs and screen sizes. This inconsistencies created a problem for third party app developers who had to create multiple versions of differing quality to get full coverage. As result most major developers left bb. They were also killed by privacy breaches and massive outages of bbm.
Blackberry ultimately was screwed by their reluctance to adapt.
They were dead long before the pearl came out. It's been pretty well reported over the years that Blackberry completely misread the smart phone market (which we take for granted now, but didn't exist then...they ****ing created it) by betting on enterprise applications being the important side of things. When you look at what Blackberry did well, better than anyone else by a wide margin, was encryption, enterprise applications, email, etc. All business related. They were late entries into legitimate consumer end devices and it showed...because yeah, when they showed up with the pearl, curve, bold, etc they were all underpowered, buggy, with limited app stores. They had already lost that market before they'd ever fired a legitimate shot.
Shit, the one thing blackberry had legitimate consumer success with, BBM, was originally intended as a secure messaging app that didn't have the security holes that exist in text messaging. It was an enterprise application that caught on because it was free back when texts used to cost quite a bit of money.
As for android, they have a similar issue where each manufacturer has different versions of the OS which invariably leads to a fractured market.
Until Google releases their own phones...and I don't mean a bare bones Nexus offering. When your OS is on 80% of the phones in the world, 63% in North America, you can afford to play the long game. Apple is "falling" into the same position they're in with their computing arm, with a more dominant offering (PC vs Mac) soaking up a shit load of the marketplace, creating an ecosystem inhabited by a few dozen other massive companies.
Basically, Google will let the market be fractured for now, until they're in a place to challenge the major Android manufacturers with flagship phones. They're focusing on India and the rest of Asia with lower entry level phones to grow market share in massive, massive markets.
With that said, I question what the market being "fractured" really means. The Android experience is largely the same, the google play store exactly the same, etc.
As an aside, a bunch of my coworkers use androids one thing that always caught my attention was how most of them disabled the unique features found on their phone like the eye tracking on the Samsung as they said it usually screwed up. Whereas most iphone users I know haven't disabled a single feature as they all just work.
The trade off for having a phone with legitimately new technology I guess?
On the topic of Android Vs Apple, I don't think it's being framed right here. Am I an Android fanboy? No, it's a ****ing operating system. Am I a google fanboy? Absolutely. They're a company that is entirely about shaking up the way that we do everything, pushing the boundaries of commercially available technology...and creating the next generation of commercially available tech. If you're a tech company that doesn't actually invent anything, what the **** are you really doing?