I feel like I wish they didn't do their stock split. Yeah, each $400 share becoming four $100 shares creates 4x bigger upwards movements, but also works the other way too, and every bad day is going to feel a whole lot worse. I suppose the only reason to do the split is to get the price to not look so daunting and attract more buyers in, but Amazon doesn't seem to have a problem with their price. I thought the stock split era was over, but they might be ushering in a new wave. I wonder if Amazon would follow suit.