Diageo, the FTSE-100 drinks giant behind Smirnoff and Guinness, has kicked off an auction of US-focused spirits brands including Goldschlager, a cinnamon schnapps it has owned for more than 20 years.
Sky News has learnt that Diageo, which is pursuing a strategy to focus on premium labels, began holding talks with potential buyers of the portfolio in recent weeks.
The brands earmarked for disposal include Myer's Rum, which launched in the US in 1934; Popov, a vodka label; and Romana, a Sambuca brand.
Centerview Partners, an investment bank which specialises in consumer goods deals, is handling the sale process, according to a person close to Diageo.
Insiders said on Thursday that the divestments related to brands which were non-core to Diageo, and that they were likely to command an overall price tag of between $500m and $1bn.