leafman101
Well-known member
So apparently bevvies have plateaued at 1.5% of all sales in Canada the last few months which is not all that different than the US at 1%. Still not quite a slam dunk with consumers. Prices still kinda stink and being unable to buy 6, 12, 24 packs I think hurts a bit too.
I decided to buy a couple to sample... Some Hexo/Molson bevvies because those are apparently better. I'm not doing it for pleasure of course. This is purely for investigative purposes. I will compare them with tinleys one day.
If the 1.5% market share holds and if Tinley becomes the leader in bevvies, they could maybe pull in 15+ milly per year in a mature Canadian market. And that's just one of several irons in the fire that they have. Roughly a 50 Milly (usd) market cap so they're kinda cheap. Canopy will sorta need these bevvies to be way bigger than that though.
I am not sure they will ever be huge, mostly because you can drink beer or wine and get a little buzzed, but edibles fuck you up. Most people won't sit down and casually drink some edibles with dinner.
Also, from what I've tried they all taste like weed and have way too much sugar. Their real competition is cookies, and gummies, so a shitty drink doesn't stand much of a chance.