I think Pelley and his bosses realize how important this hire is. There is real potential to kill the golden goose if they fuck this up. This isn't the same market with infinite love and patience for the Leafs that it was 30-40 years ago. Even waffle gate existed before the mass popularization of social media. This will stop being a cash cow very quickly if they're a rudderless shit show for very long in this media environment.
Yep they ( mlse bosses) cant take the Toronto market for granted anymore. The city has changed so much over the last 30-40 years. Look around you. Its not your grandpa’s Toronto anymore. If you know, you understand.
In case Pelley hasn't noticed, the Jays joined the MLB 50 years ago and Raptors joined the NBA 31 years ago and the demographic, corporate, media landscape of Toronto sports has changed completely in that
half-century. Back in the 1960-1970s, before the Jays came to town, the market was dominated by the Leafs and the Argos. When the MLB and the NBA Came here, the argos slowly but surely became irrevelant on the Toronto sports scene while the Leafs still remained popular because hockey has deep Roots and history here, hockey is our national sport of choice and the Leafs brand is so strong. The buds could survive until now but if they continue to such in the new and modern media landscape ( social media, streaming, etc ) they will drop in popularity and revelance amont the younger generations. You cant capture them the same way you could capture Older fans because older fans didnt have smartphones, social media and internet back then. They could only Rely on radio, TV and real life entertainment (bars, nightclubs, parks ) to have fun unlike now. And unlike now, you couldnt avoid real life. You had to real with it. Now you can stay inside your home all Day and live your entire Life online and only interactions with other people online, chronically online people Exist now- Thanks to smartphones, high speed accessible cheap internet and social media. Many people are literally escapists right now .
And there are so much entertainment options, distractions, social media applications, new technologies, unlimited access to porn (lol) etc. People get overwhelmed with all of these things and cant make a choice. Then people work and study hard, take care of their health , their families etc people live their life and have no Time for other people or other stuff. Constant Access to smartphones and social media significantly reduced the patience, critical ability, logical thinking, dopamine levels, and attention span of people. People struggle to really focus on things and subjects for a long term period of time, they can’t even read books the old fashioned way. If its not brainrot, trolling, ragebait, controversial content, they will not be interested.
In This Attention economy, Everyone is desperately trying to get heard and seen, become famous and rich. But they often get lost in the noise, the internet and social media fragmented monoculture for ever.There will never be artists/sports teams/shared moments that bring an entire generation together anymore. Today, There are too much entertainment options, artists, songs, professional sports Leagues, movies, netflix shows, streamers, influencers, and distractions at people’s disposal to force them to focus on other things/people right now.
Silent generation, Boomers, gen X and Older millenials especially from outer suburbs of the GTA and semi-rural/rural areas are the ones who continue to follow the Leafs , right or Wrong, win or lose. Younger millenials, Gen z, Gen alpha etc especially from the urban areas of the GTA dont have the same unconditional loyalty and emotional attachment to the Leafs as Older people do. At least Older generations has unforgettable playoff moments ( 1960s Cups, sittler/ McDonald’s/salming, gilmour/ Clark , sundin/ cujo/roberts/kaberle etc ) What the Young folks have: only 2 first round series wins in 22 years lol.